CHALLENGE
Create a modernised rebrand for Run To The Beat Sponsored by Bang & Olufsen. RTTB is a half marathon event taking its name from the use of music along the route.
SOLUTION
RTTB has been inspired by the user interface of digital music apps and players. From the format and structure of the artwork through to the detailing of the player controls, the brand has been developed to connect the worlds of running and music in a familiar environment.
EXECUTION
Design Director – From brief to final artwork
Full rebrand
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