CHALLENGE
Create the brand identity for the FIA World Rallycross’ new electric support series Projekt E.
SOLUTION
Rallycross must adapt and evolve with the changing world. Projekt E was created to push the sport to the next level of innovation. The brand is an always moving, powerful and electrifying pulse - a leader in the future of motorsports.
EXECUTION
Design Director – From brief to final artwork
Art Direction – Photo shoot
Full branding
CHECK IT OUT
Projekt E launch teaser video
