CHALLENGE
Create a modernised rebrand for New Balance’s running event ‘RUN ON’, which is a 5k/10k running event held in various Asian cities.
SOLUTION
The rebrand was created to encourage the runner to ‘RUN ON’ passed their PB (personal best) with a strong and simple design. The chevrons become the events symbol and are applied in many different styles and colours, which would then change to give each city its own identity within the brand.
EXECUTION
Lead Designer & Art Director – From brief to final artwork
Full rebrand
CHECK IT OUT
Personalised t-shirts