CHALLENGE
Develop a vibrant new identity for LiveScore that connects fans to their passions.
SOLUTION
A smart and sharp rebrand which brings to life LiveScore with no ego, just simplicity and the love of football at its core. The visual identity is centred around the ‘Momentum Shift’ which highlights the inspirational moments that get the fans out of their seats and into the air. The design system also delivers a visual analogy for the role the LiveScore brand plays – delivering real time action, stats and analysis, that have a direct and immediate impact on users.
EXECUTION
Design Director - From brief to rollout
Full rebrand
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