CHALLENGE
Create a new festive campaign for Hyde Park Winter Wonderland.
SOLUTION
Two campaign concepts bursting with festive fun and christmas spirit.
EXECUTION
Design Director – From brief to final artwork
Strategic thinking
CONCEPT 1
At Christmas everyone needs a place to escape to. For the first concept I created a magical fantasy land which grew from the grass and trees of Hyde Park. The story was told through its wacky collage style visuals.
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CONCEPT 2
Bringing out the unmistakable feeling Winter Wonderland creates in every one who visits. Concept 2 centers its story around the imaginations of the Winter Wonderland visitors, this is shown through the fun illustrations over photography.
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