CHALLENGE
Create an exciting new campaign visual style for the release of Canterbury’s new rugby boot ‘Stampede’.
SOLUTION
When everything is equal, when two packs of highly drilled, disciplined, elite level forwards come together, they cancel each other out and it becomes an attritional trench war over the gainline. Phase after phase of drilled technique, recycle, reorganize, recycle. Rinse and Repeat. Boring. That’s what we want to revolutionize. When everything is ordered. We need to disrupt the routine.
The campaign visual was created with chaotic design that feels like you’re in the depths of a ruck or maul, locked in with engaging power.
EXECUTION
Lead Designer - From brief to artwork
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